What is SEO in Digital Marketing?

Digital marketing, or internet marketing, is a technique of promoting a business through different digital mediums like social medias, blogs, etc.

Today businesses practice a variety of digital marketing tactics to stay ahead of the competition and gain new customers. Some of the common tactics are listed below –

  1. Search Engine Optimization (SEO)
  2. Content Marketing
  3. Social Media Marketing
  4. Pay Per Click (PPC)
  5. Affiliate Marketing
  6. Native Advertising
  7. Marketing Automation
  8. Email Marketing
  9. Online PR
  10. Inbound Marketing

In this blog, we’ll discuss in detail about what is SEO in digital marketing, on page SEO and off page SEO.

Search Engine Optimization

Search engine optimization or SEO is a process of increasing the visibility of a business website on different search engines such as Google, Bing and Yahoo, helping businesses drive traffic in a natural way, without having to break their banks.

The main objective of SEO is to rank your website on top on search engine ranking results.

Search engine optimization is primarily categorized into on page optimization and off page optimization. Here we have discussed both of the optimization methods in detail

On Page SEO

On page optimization is an SEO method that involves optimizing the entire website as per the latest Google guidelines.

The on page search engine optimization method involves optimizing page titles, meta descriptions, meta tags, URL structure, body tags, keyword density, internal linking and much more.

Off Page SEO

Once the on page optimization of the website is done, it’s time for off page optimization. 

In off page SEO, the business website is promoted through different activities including brand mentions, blog commenting, forums, influencer outreach, guest posting, link building, social networking, content marketing, social bookmarking, newsletters and many others.

With the best SEO services in India, you can dramatically extend your audience reach beyond the domestic boundaries, thus increasing your sales and revenue in the long run. So, if you are looking for top SEO services in India, looking further than Simplified Web Solutions is not an option.

A name revolutionizing the digital marketing industry with its one of a kind services, Simplified Web Solutions is a leading SEO company in India. They have been in this business for years and over time have become the trusted SEO partner of many small businesses from different niches. Today, they have an outstanding team of highly skilled and experienced professionals who have years of experience working in this domain and are aware about the ins and outs of this game. So get in touch with top SEO company in India and drive organic traffic to your website like never before.

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