SEO or Search Engine Optimization is a digital marketing technique that is focused on generating more traffic to a website through search engine results in a free and natural way. 

In other words, search engine optimization refers to improving a website’s visibility on different search engines like Google, Bing, etc. and getting it rank on top in organic (non paid) section.

To explain in detail, let’s narrow it down and see at its parts:

1. Quality of Traffic
2. Quantity of Traffic
3. Organic Results

#1 Quality of Traffic

You can drive traffic to your website from search engines for free, but it’s not just about the traffic. Quality of traffic matters too! Once you have optimized your website and driving traffic through different search engine results, you must also ensure that it is of good quality. At last, you want to get visitors who are genuinely interested in the products that you offer.

#2 Quantity of Traffic

Once you have got the right users clicking your website through search engine results, it’s time to focus on increasing traffic to your website. The more traffic to your website meaning more customers and ultimately more revenue.

#3 Organic Results

Organic traffic is something for which you don’t need to pay anything. But remember, ads do play an important role in attracting more visitors as they make a significant portion of SERPs (Search Engine Result Pages). So also pay a little attention to search engine ads (paid advertisements) if you are seriously looking to take your business to the next level.

SEO is completely based on search engine’s guidelines. If you want to achieve top rankings on search engines, it is essential to optimize your website considering these guidelines in mind. You must also keep a check on the latest search engine guidelines and optimize your website accordingly so that you can always stay ahead of the competition and keep on growing.

If you are looking for world class SEO services in India, look no further than Simplified Web Solutions. A market leader, Simplified Web Solutions offers one of a kind search engine optimization services at the market’s best prices. So get in touch with top SEO company in India and drive organic traffic to your website like never before.