How SEO Works?

SEO or search engine optimization is a digital marketing practice of driving traffic to a website through a variety of search engines such as Google, Bing, and Yahoo, etc. 

In this blog post, we will explain in detail the difference between organic and paid results, and how search engine optimization works.

Organic vs Paid Results

Google is one of the most widely used search engines worldwide. As a result, most of the businesses, whether it’s small or medium sized business or a big corporation, focus on attracting more visitors through Google search results. 

Google search results are basically separated into two different sections:

1. Organic Results
2. Paid Results

#1 Organic Results

Organic search results are the results that are completely based on factors such as user search, keywords on the website, and much more. These results are deemed as the most relative, trustworthy, and authoritative results by Google.

Referred to as natural results, the organic results are based on 100% merit, for which businesses don’t need to pay anything to the Google. In other words, organic search results drive free traffic, however you need to be at the top if you want to enjoy fruitful results in the long run.

#2 Paid Results

Paid results are the results that are shown above or beneath the organic search results. Paid results are basically advertisements that are independent from organic results. These results are ranked based on the price a business is willing to pay for a single visitor from a particular set of search results. Paid results are often termed as Pay Per Click or PPC advertising.

Now, let’s take a look on how search engine optimization works. The entire process is categorized into three parts –

1. Crawling
2. Indexing
3. Returning Queries

1) Crawling

The search engine crawls the website starting from a single webpage, then searches for it’s link, and follows the same process to discover other pages of the website. The search engine keeps on doing the same till it discovers almost everything related to the website on the web.

2) Indexing

Once the search engine has crawled all the pages of the website, it indexes the entire data into the database to display the search results. Based on the algorithm, the search engine collects different types of data including date and time of page creation, meta title, meta description, meta keywords, and much more.

3) Returning Queries

Whenever a user searches a query, the search engines go through the entire database and show the resultant web-pages based on it. All of these results are based on the search engine’s algorithm.

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